Lone Oak Consulting, LLC is a one-woman shop in Nashville, Tennessee. Her role as a business consultant is to assess problems within a company and suggest solutions for improvement.
Since her clients come to her in a state of distress and need to share confidential information with her, they have to trust her enough to "sort of open their kimonos," in her words, "because hiring a consultant means admitting failure." We developed a friendly identity and a tagline to support that idea. "Gain a fresh perspective" lightens the mood to help clients feel comfortable asking Lone Oak for help.
The green "k" relates to the client's first initial (we got lucky on that), to conceptually reinforce that she's a solo consultant.