The graphic identity proposal for the Mário Soares Centenary celebrations is a visual expression that encapsulates the history, political and social legacy and fundamental values of the honoured man.
Inspired by Mário Soares' unique trajectory, this visual identity is sober and replicable in various media (digital and analogue), reflecting all of his political, cultural, national and international activities. The construction of this graphic image brings together various elements that reflect the essence of his life and work, highlighting his contribution to freedom and democracy since 1924.
Inspired by Mário Soares' unique trajectory, this visual identity is sober and replicable in various media (digital and analogue), reflecting all of his political, cultural, national and international activities. The construction of this graphic image brings together various elements that reflect the essence of his life and work, highlighting his contribution to freedom and democracy since 1924.
The graphic image, in addition to the logo, incorporates some important elements such as the pattern that allow the visual identity to be constructed.
From the number 100 we can draw three geometric shapes that symbolise Mário Soares' cultural side (the quarter circle representing a half-open book), his civic side (the square shape) and his political side (the half-circle symbolising the parliament's hemicycle).
From the number 100 we can draw three geometric shapes that symbolise Mário Soares' cultural side (the quarter circle representing a half-open book), his civic side (the square shape) and his political side (the half-circle symbolising the parliament's hemicycle).
The graphic identity proposed for the Mário Soares Centenary is a powerful and comprehensive visual representation designed to evoke emotions, demonstrate gratitude and connect generations to the remarkable figure that was Mário Soares. By uniting these visual elements, this graphic identity aims to celebrate not only the past, but also Mário Soares' lasting influence on the construction of freedom and democracy.
