Food Truck Branding
Mochi Bear: Freshly Baked Mochi Donuts
For this project, I designed a logo, food truck wrap, t-shirt design, and menu for Mochi Bear. Mochi Bear is an imaginative donut brand that differs from others due its unique shape, texture, and flavor. I designed a logo that captures the essence of the brand and is compact and easy to remember. When designing the food truck wrap and t-shirt, I took in consideration its marketability and visual interest to drive more customers. Lastly, I created a menu to accompany the food truck brand. I produced each visual as seen on the menu and kept the overall design simple, yet sophisticated.
Mochi Bear T-Shirt & Menu
Mochi Bear Brand Identity
