17MARS *'s profile

DACIA | THE DACIA SANDRIDERS

At the Geneva '24 Motor Show, Dacia presented the competition prototype
in which driver Sébastien Loeb will compete in the 46th Dakar Rally.


Our goal was to create a film reminiscent of the Saudi Arabia dunes,
whilst offering the audience a hypnotic experience.








The video loop we imagined is a choreography based around the element of sand, with each sequence symbolising a key moment in the race. We worked with Embergen, the fastest fluids and particles simulation software. This incredible tool allowed us to interact with more than 18 millions of sand grains in realtime.



















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Client: Dacia
Studio: 17mars
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Cre
ative Direction: Géraldine Károlyi / Margaux Botton
Design & Animation: Gaël Lucien ​​​​​​​
Creative Production: Alison Chavigny

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DACIA | THE DACIA SANDRIDERS
Published:

DACIA | THE DACIA SANDRIDERS

Published: