IDENTITY
Exam project at DMJX Graphic Design. Rebranding of Copenhagen Jazz Festival.
The emotions I wish to evoke in the audience when they experience the visual identity are improvisation, community, intimacy, and relaxation, which is what I feel that jazz is all about!
This is reflected in my entire visual universe, which I have developed for CJF. The abstract geometric shapes are consistent throughout my visual identity. This makes it possible for one, without necessarily using the logotype and writing CJF, to decode the sender solely through the use of the geometric and colorful shapes and figures.
The emotions I wish to evoke in the audience when they experience the visual identity are improvisation, community, intimacy, and relaxation, which is what I feel that jazz is all about!
This is reflected in my entire visual universe, which I have developed for CJF. The abstract geometric shapes are consistent throughout my visual identity. This makes it possible for one, without necessarily using the logotype and writing CJF, to decode the sender solely through the use of the geometric and colorful shapes and figures.
Poster
Dynamic Logo
Animation
Website
Website // About the Festival
Website // Animated walkthrough
SoMe // Instagram sponsered content
