JOY: Logo and Brand Identity Design
- Personal Logo & Brand Identity Project -
Introducing Joy, an imaginary machine learning company with a mission to infuse emotion into artificial intelligence.
In this personal brand identity project, I dive deep into the art of logo design and brand identity principles, crafting a visual narrative that reflects Joy's innovative spirit. From logo conceptualization to color palette selection and typography exploration, every element is curated to embody the essence of this forward-thinking AI venture.
The colour palette—inspired by blues and energising gradients—evokes feelings of curiosity and optimism, mirroring the transformative power of machine learning.
Beyond the logo, I've developed a cohesive set of brand identity materials, including business cards, brand materials, and digital assets. Each piece is crafted with precision to maintain visual consistency and enhance brand recognition.
I aimed to evoke a sense of joy, wonder, and human connection—essential qualities for bridging the gap between AI and its users.
How effectively does the design convey Joy's mission? Do the visual elements resonate with the concepts of machine learning and emotion?
Feel free to share your thoughts in the comments.
Thank you!
Every images and other assets used is a random from google and other resources. They will not be used for commercial purposes; their only usage is for educational purposes.
