Client: SAQ
Agency: Sid Lee
Creative Director: Yan Mooney
Art Direction, branding and illustration: Élisabeth Dumont-Mackay
Copywriting: Sarah-Maude Beauchesne
Website for the 2013 Bordeaux Futures.
Le Courrier Vinicole is a published catalogue of rare and exclusive wine products. For this edition the challenge was to transform it all so it could live online. The idea was to go behind a simple product catalog and share the whole story behind the 2013 Bordeaux Futures event in France. To accomplish that, we made a map tracing different stories, tasting events and expert insights on what 2013 brought us. We also collected photos and quotes on the 2013 vintage to help the consumers make their picks through the online catalogue. A pdf version of it could be downloaded as easily.