Boomerville! brand identity

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Boomerville Brand Identity

Boomerville is a fictional universe created around a group of characters, known as the boomers, who live their mediocre lives in their mediocre town in the middle of nowhere. It's a personal project aimed at telling stories in comic form, using satire and these characters to depict certain aspects of contemporary society.

This is a project I'm currently working on, for which I've developed:

- Graphic identity: logo in different versions and color palette

- Hand drawn custom typography

- Corporate website with e-commerce

- Merchandising