G E N T L E M A N J A C K S P E C I A L E D I T I O N P A C K
a gift of appreciation
Partner-in-charge & Creative director Itu Chaudhuri | Project management Ashok Dey, Akhoury Abhishek | Design concept Ashok Dey, Pradyut Nath | Design development Ashok Dey, Pradyut Nath | Alternate design concept Pradyut Nath, Shreya Duggal | Writer Ayushmaan Agarwalla, Akhoury Abhishek | Project page shoot Swaranjali Wadhawan, Shreya Duggal, Saumya Dalal | Project page visuals Swaranjali wadhawan | Project duration 2 months
Gentleman Jack, the aged, refined whiskey from the house of Jack Daniel’s introduced a special edition gift pack. ICD collaborated with the brand team at Brown-Forman to design this limited edition release.
smooth yet substantial, just like a gentleman
The Gentleman Jack silhouette, outlined in smooth, full lines, stands against a dark canvas with the iconic label at its heart. The persona is not loud, but it is substantial. Hard to miss, just like a gentleman’s presence in any setting.
a shower of light under a night sky
A shower or shimmer of blinking lights wrap the silhouette, illuminating it. It’s not decoration, but a device to underscore the special nature of the pack.
for the special ones and the special times
Jack Daniel’s has a message for the special times—to appreciate the ones who matter.
read more about this project at www.icdindia.com
