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Pajo's Fish & Chips Restaurant


EnvironmentAL GRAPHIC / Digital Marketing / Photography
Pajo's Fish & Chips Restaurant

Since 1985, Pajo’s Fish & Chips Restaurant has become a favourite among locals and tourists in Vancouver. Not only famous for fish & chips, each Pajo’s location offers breathtaking views, including an iconic floating restaurant in Steveston, BC.






Challenge

How to expand Pajo’s Fish and Chips’ branding from its digital marketing to restaurant environment?






Solution

Create a recognisable look by repurposing social media template and graphic assets. This approach ensured a consistent brand identity in-store (signage, hot stamp, uniform, etc.). In addition, initiate new photography sessions to keep Pajo’s' content relevant.





Pajo's Fish & Chips Restaurant

Photography
Jesslyn Chiunardy
Thanh Ngan Pham​​​​



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Pajo's Fish & Chips Restaurant
Published:

Pajo's Fish & Chips Restaurant

Since 1985, Pajo’s Fish and Chips Restaurant has become a favourite among locals and tourists in Vancouver. Not only famous for fish and chips, e Read More

Published: