DR. MARTENS PRINT AD
PROJECT SCOPE
Full Page Print Ad
OVERVIEW
Dr. Martens are known for their durability and edgy style. They were originally designed by a doctor in Germany after World War II to help with his ankle pain, and they have become a fashion staple ever since.
STRATEGY
I started by researching the brand and audience. The brief included that the ad should focus on integrating a visual metaphor. I was really inspired by the stitch in the shoe, as this is what I always think of when asking what their signature is. This brought me to come up with the concept of "Every stitch tells a story." This is referring to the idea of walking your own path, and everyone has their own journey- this really sells the concept of individualism, which the brand is known for.
This prototype was created for a class project, with no affiliation to Dr. Martens.
All images, logos, products, videos, and other copyrights or trademarks featured, mentioned, or referred to within the project are the property of Dr. Martens. The use of the trade name, copyright, or trademark in my student portfolio is for identification and reference purposes only and does not imply any association with the copyright or trademark holder of their product or brand. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders. Dr. Martens does not sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
