Designing a compelling fitness brand identity for "Body By Jesh" involves capturing the essence of strength, determination, and vitality while ensuring visual appeal and brand recognition. Here are the key points to consider:
Conceptualization: Begin by understanding the brand's values, target audience, and unique selling points. For "Body By Jesh," this could include elements like empowerment, transformation, and commitment to fitness goals.
Typography: Choose a bold and dynamic font that reflects the brand's energy and athleticism. For example, a sleek sans-serif font like Bebas Neue or Futura Bold could work well. The cement gray color outlined in white provides a modern and professional touch.
MAIN LOGO
Color Palette: Navy blue background conveys a sense of stability, trustworthiness, and professionalism, which are important traits for a fitness brand. The contrast between the navy blue background and the gray text ensures readability and visual impact.
Shape and Layout: Utilize geometric shapes to convey strength and structure. An octagon shape, representing stability and balance, can frame the brand name effectively. The gray color outlined in navy blue maintains consistency with the overall color scheme.
SUB-MARK
Iconography: Incorporate a weight-shaped icon above the text to symbolize fitness and strength training. This icon serves as a visual cue that reinforces the brand's identity and resonates with its target audience.
Balance and Proportion: Ensure that all elements are arranged harmoniously within the design space. Pay attention to spacing, alignment, and proportions to create a visually pleasing composition.
SECONDARY LOGO
Versatility: Design variations of the logo for different applications, such as social media profiles, merchandise, and marketing materials. Maintain consistency in branding elements across all platforms to enhance brand recognition.
By incorporating these key points into the design process, "Body By Jesh" can establish a strong and memorable brand identity that resonates with fitness enthusiasts and promotes a sense of trust and credibility.
