The original version of this LED lighting catalog was functional, yet it lacked the zest and excitement that I believe is crucial to capturing the spirit of a product. When I took on this project, I brought my personal style to the forefront, infusing each page with a sense of fun and vibrancy that I feel is essential.

I'm particularly drawn to projects like this, where the challenge lies in injecting the fun soul of the product into the literature. With the drinkware page, for instance, featuring the raven and cauldron, I managed to not just showcase a product, but to tell a story and evoke a mood. It's this storytelling through imagery and design that transforms a simple catalog into an engaging experience for the customer.

In my portfolio, you'll see a few pages that I'm especially pleased with—pages that I believe showcase how adding a bit of excitement and fun can elevate a product from mere merchandise to a lively part of the consumer's world. This catalog from 2012 exemplifies my commitment to not just presenting a product, but celebrating it.

You can see the catalog in it's entirety here, on Issu.