केन्द्रीय सरकार स्वास्थ्य योजना
Central Government Health Scheme (CGHS)
Logo competition organized by government of India on gov.in portal
1. Introduction
The Central Government Health Scheme (CGHS) is a vital initiative providing healthcare services to government employees and their families.
Our branding reflects our core values: trust, reliability, and a commitment to well-being.
2. Logo Design
- The CGHS logo is a symbol of health and assurance. It features the medical caduceus within a pair of protective hands, encircled by a rainbow spectrum, indicating inclusivity and diversity of services.
- CGHS has five main types of cards issued to its beneficiaries that are color schemed, the colors being Blue, Red, Green, Yellow and Orange
3. Logo Usage Guidelines
Clear Space
- A minimum clear space equal to the height of the 'C' in CGHS should surround the logo.
Minimum Size
- No less than 2 cm in diameter for print.- No less than 72 pixels on screen.
Logo Variations
- Full-color logo on white and light backgrounds.
- Single-color (white) logo on dark green or black backgrounds.
- Do not alter the colors or proportions of the logo.
4. Color Palette
Primary Colors
Secondary Colors
The rainbow spectrum used in the upper half-circle for diversity.
5. Typography
English Text
Font: Lucida Bright Regular
Hindi Text
Font: Noto Sans Regular
6. Imagery
Illustrations used alongside the CGHS branding reflect care, community, and health. Images are culturally diverse and representative of the program's beneficiaries.
7. Brand Messaging
Communicate the program's benefits, services, and initiatives with clarity and compassion. Messaging should emphasize support and accessibility.
CGHS provides the following healthcare services to its beneficiaries:
1. OPD Treatment at Wellness Centres including issues of medicines and referral to empanelled centres for treatment
2. Specialist Consultation at Polyclinic/Govt. Hospitals and at CGHS empanelled hospitals after referral by CGHS.
3. Cashless facility available for treatment in empanelled centres for Pensioners and other identified beneficiaries.
4. Reimbursement of expenses for treatment availed in Govt. /Private Hospitals and for purchase of hearing aids, artificial limbs, appliances etc., after obtaining permission.
5. Family Welfare, Maternal and Child Health Services.
1. OPD Treatment at Wellness Centres including issues of medicines and referral to empanelled centres for treatment
2. Specialist Consultation at Polyclinic/Govt. Hospitals and at CGHS empanelled hospitals after referral by CGHS.
3. Cashless facility available for treatment in empanelled centres for Pensioners and other identified beneficiaries.
4. Reimbursement of expenses for treatment availed in Govt. /Private Hospitals and for purchase of hearing aids, artificial limbs, appliances etc., after obtaining permission.
5. Family Welfare, Maternal and Child Health Services.
As mentioned above CGHS has five main types of cards issued to its beneficiaries that are color schemed, the colors being Blue, Red, Green, Yellow and Orange.
8. Tone of Voice
Our tone is professional yet approachable, knowledgeable yet understandable. It respects the diversity of our audience and communicates with cultural sensitivity.
9. Visual Identity Applications
Demonstration of the logo is applied across different materials:
- Digital assets like websites and social media
- Print materials like brochures, posters, and stationery
- Official merchandise and uniforms
10. Contact and Legal Information
All Rights Reserved. This artwork is protected by copyright law.
11. Other Logo Concepts:
© 2024 Isha Bansal. All Rights Reserved. This artwork is protected by copyright law. Any unauthorized use, reproduction, or distribution of this artwork is strictly prohibited. Legal action will be taken against violators
