Working directly the Johnson & Johnson marketing department, and Octagon (J&J entertainment marketing agency), we created this campaign to anticipate blood donation shortage prior to the FIFA Brazil 2014 World Cup. 

"The campaign collected more than 20,000 donations, helping to save more than 80,000 lives". The original YouTube video, which became J&J most popular YouTube video ever worldwide with almost 3,5 million views in 1 month, was removed by Johnson & Johnson.

A sample of my work as founder and creative director of The Heart Corporation Creative Thinking Boutique in São Paulo, Brasil.