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    YouTube campaign to anticipate blood donation shortage prior to the FIFA World Cup. The video reached 3 million views in 1 month.
    Published:
We worked directly with Octagon, J&J entertainment marketing agency, and the Johnson & Johnson marketing department to create this campaign to anticipate blood donation shortage prior to the FIFA World Cup.

The original YouTube video, which became J&J most popular YouTube video ever worldwide, with almost 3,5 million views in 1 month, was made private by J&J:
http://youtu.be/3Br5a1IFpBU

A sample of my work as founder and creative director of The Heart Corporation Creative Thinking Boutique in São Paulo, Brasil.