PACKAGING | UX/UI |
SOCIAL MEDIA DESIGN
DIETCLUB COFFEE
I had the pleasure of working on a project for Dietclub.vn, a brand known for its innovative approach to weight loss coffee. Their mission? Helping people shed pounds while savoring a delicious cup of joe.
Objective: Our aim was to create packaging that's both eye-catching and approachable. We wanted customers to feel excited and welcomed by the design. To achieve this, we drew inspiration from colorful, lively styles that bring a sense of joy.
Design Concept: Picture this: playful patterns and charming illustrations that harken back to the groovy vibes of the 60s and 70s. We chose a warm palette featuring coffee brown and light yellow tones, evoking feelings of comfort and cheerfulness.
