东莞长谷川金属制品有限公司成立于2001年是日本长谷川工业在中国的全资子公司。专注于“客户登高安全”的直梯、梯凳、家用梯、园林梯、高空作业台等铝合金制品的制造商和供应商。
长谷川先后与多家品牌联名，有supreme、hellokity等品牌，此次与EVA、柯南联名，制作两款梯子，对应这两部动漫。
联名的目的是通过两部知名动漫联名，在中国宣传自己的品牌，让更多人知道长谷川。
主打方向：收藏向、联名
宣传主题：一梯一世界、踏潮、漫画；KV、详情页、推文、视频……
在小红书、微博、B站宣传，B站有跟LKS、一朵老香菇解说、伟嘉gaara616合作拍摄
Dongguan Hasegawa Metal Products Co., Ltd. was established in 2001 and is a wholly-owned subsidiary of Japan's Hasegawa Industry in China. Manufacturer and supplier of aluminum alloy products such as straight ladders, step stools, household ladders, garden ladders, aerial work platforms, etc. focusing on "customer climbing safety".
Hasegawa has co-branded with many brands, including Supreme, Hellokity and other brands. This time, he co-branded with EVA and Conan to produce two ladders corresponding to these two anime.
The purpose of the co-branding is to promote its brand in China through the co-branding of two well-known animations and let more people know about Hasegawa.
Main directions: collection, joint branding
Promotional themes: One World, Tachao, Manga; KV, details page, tweets, videos...
Promoted on Xiaohongshu, Weibo, and BILIBILI. BILIBILI has cooperated with LKS,一朵老香菇解说, and 伟嘉gaara616 for filming
One World一梯一世界
Everyone will have their own ideal little world
People can show their true selves on the ladder
每个人都会有自己理想的小天地
人们可以在梯子上展现自己真实的自我
Tachao踏潮
"Tachao" focuses on trendy and cool styles, using the design language of brutalism, acid design, and functional style. The characters wear work clothes and skill-type clothes, and the models can cosplay EVA and Conan characters.
『踏潮』主打潮流、酷的风格，采用野蛮主义、酸性设计、机能风的设计语言，人物穿着工装、技能类型的衣服以及模特会cosEVA、柯南的角色
Manga漫画
Cosplay EVA and Conan's characters, fuse original anime memes or two-dimensional memes with recently popular funny memes, create a series of funny comics and videos, and put them on Xiaohongshu, Weibo and Douyin platforms.
cosplayEVA、柯南的角色，融合原著的动漫梗或二次元梗与最近流行的搞笑梗，制作一系列的搞笑漫画和视频，投放到小红书、微博和抖音平台
