Chengdu Taikoo Li, a new shopping mall project presented by SWIRE Properties. It is being built in Chengdu city, the largest city in Sichuan Province, China.
It’s a similar concept with Sanlitun in Beijing. A shopping mall with a big outdoor area. Different brands have their own buildings. And the project is built surrounding by an ancient temple. So the shopping mall mix eastern & western architecture style. The shopping mall has the culture & art gene.
Taikoo Li plan to have their grand opening in the end of 2014. We need to make a pre-launch visual to show their branding.
We found out that the most different between Taikoo Li and the other shopping mall, is that Taikoo Li has the outdoor area,
they have the SKY!
So we come up with an idea,
The Sky is Different Now.
And made the visuals as a teaser.
Headline: The Sky is Different Now.
A little of the new, a little of the old.
A time to go fast, and a time to go slow.
Under our individual skies -
A sameness in how pleasure is found in our world.
This is life made magical.
Let's play Fast & Slow Life.
