In a world that is moving at a breakneck pace towards digital,
does the writing instrument industry have a future?
When the cell phone made a debut,
the world declared the classic wrist watch as obsolete.
Then came the smart watch,
And everybody said that the classic wrist watch era was over.
While both these product innovations have made a dent in the industry, what remains relatively untouched was the classic wrist watch market.
WHY?
People who bought luxury watches weren’t buying them to check the time.
To them, it wasn’t about utility.
It was a style statement.
A symbol of elegance.
A symbol of elegance.
The writing instrument industry needs to evolve.
But the purpose of the product is bound to change
From utility to style statement.
