Product Range Rebrand
Fosters-Foods
Label Design
Preserves & Chutneys
PR & Advertising
Tiles & Installer Audience
Lifestyle photography
Preserves & Chutneys
More About the Project
Challenge
Develop a captivating blend of rustic charm with contemporary flair. This transformation breathed new life into the dated brand, refreshing its image while preserving its time-honored essence.
Solution
The updated aesthetics and branding reflect a keen awareness of modern consumer tastes, yet they also embrace a timeless rustic quality that evokes a sense of authenticity and tradition..
Creative Process
We embraced a rustic aesthetic with a textured printing format, adding a modern twist to the design of the preserves and chutney range. Rough-style illustrations further enhanced this phase of the project, creating an extra special element.
Results
By harnessing design and concept, we created a visual identity that is both approachable and nostalgic, ensuring their products remain a beloved staple while appealing to new generations.
Tools
Lightroom | Photoshop | Illustrator | InDesign | Acrobat
––––––––––––––––
Portfolio of work
If you enjoyed this piece of work, click here to download and view my Interactive Portfolio of Work?
––––––––––––––––
Thank YOU!
