Some may say candles are utilised in the dark or at night but candles knows no season and it’s used all year-round for various functions.
During this spring season I decided to create a passion project that induces a springy feeling. I came up with the idea of Daisy Candles.Obviously it is inspired by the blooming of daisy flowers during this period.
The purpose of this branding project was to develop a candle brand that challenges the status quo of candle branding and stands out from its competitors.
The visuals of the packaging consist of illustrated daisy flowers and colours used are inspired by the various colours of daisy flowers.The original colours were tweaked to create bold and striking apperance in order to create attention to the brand and also evoke a vibrant mood in consumers.
MOODBOARD
