2023
DRINK RESPONSIBLY,
GRILL RESPONSIBLY.
Miller Lite.
GRILL RESPONSIBLY.
Miller Lite.
All beer brands promote responsible alcohol consumption, and of course, the new BBQ edition of Miller Lite has to do so as well. Just as excessive alcohol can put us at risk in behind the wheel,
it can also put a barbecue at risk when we're behind the grill, and we need to prevent that.
Agency: Sancho BBDO, Bogota.
Client: Central Cervecera de Colombia
GENERAL Creative DirectorS: Jose Ariel Hernández - Andres Lancheros,
Creative DirectorS: Juan Fernando Alba Fandiño - Fernando Guevara Remolina
Art Director: Sebastian Romero Arboleda - Dilson Iván Tilaguy Vega
PhotograpHER: Natalia García Bustos.
