The rebranding of Khadi India involves transforming its image from an ordinary and common man brand to a contemporary and stylish brand through strategic use of social media platforms. This rebranding effort includes showcasing Khadi apparel through collaborations with well-known Indian and international designers at prestigious events like Lakme India Fashion Week.

By leveraging social media platforms, Khadi India emphasizes its evolution into a modern and fashionable brand, appealing to a wider audience beyond its traditional base. Collaborations with renowned designers add prestige and credibility to Khadi's image, positioning it as a trendsetter in the fashion industry.

Furthermore, the rebranding effort highlights Khadi as a sustainable fashion choice, aligning with growing consumer preferences for eco-friendly and ethical clothing options. This emphasis on sustainability enhances Khadi's appeal to environmentally conscious consumers, contributing to its overall repositioning as a contemporary and stylish brand with a conscience.

Through these initiatives, Khadi India successfully transitions from being perceived as a common man's brand to a desirable and aspirational choice in the fashion world, driving increased awareness, engagement, and demand for its products.