Ericka Arias's profile

PSA Campaign - Child Obesity

PSA Campaign
Create a series of three, professional quality, print ad posters that could be used in a Public Service Announcement (PSA) print campaign. These posters will promote an important issue:
CHILDHOOD OBESITY
I decided to approach the problem from a childish perspective, giving more confidence than fear.
The project has the mission to share the importance of giving "True Love" to our children. 
The vision also catches the attention of children, with vibrant color, fun, and a clear message. 
To make this poster I used InDesign as a final program. Photoshop to edit the images and give them the right effect, and also to edit the mockups.
In these designs, I tried to use the Visual Hierarchy as a principal technique. I want to guide the eye to the most important word parts: "Preventing", the "important" topic (Fruit, fun, pillow), and "child obesity.
Issue: Childhood Obesity
Tagline: Love is CARE
Call to Action: "Promote healty snack. to learn more go to https://www.cdc.gov"
Sponsoring Organizations: AD council
Issue: Childhood Obesity
Tagline: Love is CARE
Call to Action: "Promote healty activities. to learn more go to https://www.cdc.gov"
Sponsoring Organizations: AD council
Issue: Childhood Obesity
Tagline: Love is CARE
Call to Action: "Promote healty sleep. To learn more go to https://www.cdc.gov"
Sponsoring Organizations: AD council
AD CAMPAING 
PSA Campaign - Child Obesity
Published:

PSA Campaign - Child Obesity

Published: