BRIEF : HOW TO GET MORE PEOPLE TO RECYCLE
A small sample of a concept that gets high profile, high-street brands to promote, in partnership with Recyclenow, the benefits of recycling as well as giving consumers incentive to recycle. Taking the recognizable logo’s from these various brands and make them using the very items they sell and can also be recycled.
The example shown here uses the popular sportswear brand of Nike.
Nike already, have in play, a regime that allows consumers to recycle goods at specified outlets, however this scheme goes relatively unnoticed
'BE THE EXAMPLE'
This strap line that almost acts as a challenge to not only the consumers but also to other brands, whom may want to become or be seen as influential as the Nike brand has become.
Nike has always been an example of positivity when it comes to sporting challenges, self believe and respect. This scheme utilizes this ethos and perspective and channels it in to an environmentally friendly cause.
This is just a small example of the proposed scheme