As the leader of social media operations for AliExpress, I managed digital strategies across multiple platforms, resulting in significant growth in followers, engagement and traffic.
I proudly led a diverse team, predominantly composed of exceptional women, fostering collaboration and problem-solving. From content creation to analytics, I ensured alignment with brand objectives and was able to navigate challenges in an empathetic way, guiding the team to deliver great results in a fast paced environment.
Our efforts earned us prestigious awards and enhanced brand visibility ✨