Rebranding
The Former Great Sports Minds was responsible for mental supporting high performance athletes through Ann Zappary's methodology, a mental health coach with both sports and business background. The problem was that the brand didn't enhance either Anns differentials, witch are her holistic and step by step approach, neither her business expertise.
So Great Sports Minds became Inner Gain, and it's now closer to it's founder's encouraging and diligent personality, and addresses properly its different customers (both from sports and business).
I participated in the rebranding process, and was fully responsible for the new Visual Identity, that reinforced the positioning of this refreshed and improved brand.
I participated in the rebranding process, and was fully responsible for the new Visual Identity, that reinforced the positioning of this refreshed and improved brand.
