This work is not affiliated with BATA and is a student project on brand elevation.
Bata is known for its global brand built on efficiency and quality, originally manufactured for working industrial professionals. However, in recent years, Bata is faced with declining popularity and negative perceptions in Singapore. Our proposal is Bata ProMod, a modular footwear service catered to Singapore's working professionals. Our design aims to revitalize the brand by enhancing product longevity through interchangeable modules, forming prolonged user engagement with a simple, convenient, and affordable repair process. This innovative approach aligns with Bata's core values, offering a transformative user experience and repositioning the brand positively in the market.
