WANDERLUST sale 2024
promo campaign for Secret Escapes
Role: Marketing graphic designer.
Project goal: Design concept for promo campaign and execution of all visual assets.
Territories: for 8 countries - United Kingdom, Germany, Austria, Switzerland, Italy, Sweden, Netherlands and Belgium.
Task:
- to come up with a style and aesthetic.
- to create a "Wanderlust sale" logo in different languages for different territories.
- to find or create the best outstanding image.
- to perform all the banners (about 100 assets).
- to manage all the activities after, as a goalkeeper of the project.
- to attract the consumers attention, impress the clients to action, engage the audience, make great exposure and sale as much as possible hotels offers!
Location: Main home page of Secret Escapes website
Performance Marketing:
Screenshot from The Guardian website:
United Kingdom:
Microsite:
Main home page:
Germany, Austria, Switzerland:
Microsite:
Main home page:
ITALY:
SWEDEN:
NETHERLANDS:
Location: Email newsletter
United Kingdom:
Germany, Austria, Switzerland:
ITALY:
SWEDEN:
NETHERLANDS:
Location: Incremental newsletters
United Kingdom
Germany, Austria, Switzerland:
ITALY:
SWEDEN:
NETHERLANDS:
BANNERS:
United Kingdom:
Germany, Austria, Switzerland:
ITALY:
SWEDEN:
NETHERLANDS:
SOCIAL MEDIA:
Summary: About 100 banners were made for this 2024 campaign for the different territories - United Kingdom, Germany/Austria/Switzerland, Italy, Sweden, Netherlands and Belgium.
Tool: The main application for creation of the all assets was Figma, Adobe Illustrator, Adobe Photoshop
Different platforms:
- Main page of Secret Escapes website
- Email & Newsletters
- Paid Marketing advertising
- Social Media
Outcome:
The outcome was higher that business target for this promo campaign.
Thanks for your attention!
I'm appreciate that.
Arkadiy Kolomeytsev
Designer
https://dalicam.com/
