About: Sundae Toy Company is a toy company, specializing in creating plush toys that appeal to children and nostalgic adults. Sundae is dedicated to reminding all of happy moments in life, from playing with a beloved plush toy to enjoying a sweet ice cream sundae on a warm day
Mission: The Mission of Sundae Toy Company is to create quality plush toys that appeal to a sense of playfulness and nostalgia.
Vision: The Vision is to provide a source of happiness and comfort for all, both children and adults alike.
Since Sundae is centered around the idea of childhood innocence and playfulness, it was important that the logotype and the logomark reflect this. The logotype uses Barricada Pro Regular for the word "Sundae" because the rounded serifs combined with the overall bold appearance of the typeface make it appear soft, like a plush doll. This is complimented by the usage of Congenial Bold for the words "Toy Company", which his also rounded and playful.
The logomark is a simplified outline of an ice cream sundae with the cherry on top having bunny ears to appear more like a plush doll rabbit. It can be used in combination with the logotype or as an individual piece of imagery
Prompt: Craft a brand identity for a plush toy company
Thank You!
