SHORT BRAND DESCRIPTION
Alexandra Bliss is a lifestyle start-up brand that focusses on products inspired by Alexandra’s world travels. The products are hand-made from the country that inspired them. They aim to make their customers feel bliss in comfort and personality as they use their products. Their target audience are made up of only young ladies who have aspirations for travel or are already travel mavens.
THE CHALLENGE
One of the challenges was communicating to young ladies whose attention are mostly fixed on making their adventures which they have taken time to plan out a reality - how do you show them a product that will be of help to them while they travel and explore exotic locations and also luxurious?
AN APPLIED SOLUTION
We created 3 strategic concepts while exploring different ways to communicate the brand and the most appropriate was chosen which depicts a place where young travel Mavens can get products that has a luxurious feel to it which helps them from been hindered from experiencing extreme happiness (bliss) as they travel to exotic locations.
THANK YOU
For further enquiries contact:
Precious Orimogunje
Brand Designer
Brand Designer
E: pvernondesigns@gmail.com
P: +2347087759913
P: +2347087759913
