Window dressing design development for the sneakers shop for the summer discount season.

Concept: summer, active outdoor recreation, music, palms.

Mood: bright, high.

Depict 3-4  characters of different genders, 16-20 years old in a coastal town.

Palm and sea images can be used for background.

To use: sale, summer, 30%, 40%

Ban: alcohol, cigarettes.

For concept realisation following summer attributes are used: sailing, surfing, sunbathing, ice-cream, listening to music, playing beach games - all things, that young people prefer.

Action takes place at the sea beach.