THE SUN CLUB
A REWARDS PROGRAM AS BRIGHT AS YOU
THE ASSIGNMENT
Create the brand identity of Sunglass Hut Loyalty Program, to be launched in all countries.
The loyalty branding takes into consideration Sunglass Hut DNA and TOV.
THE NAMING & RATIONALE
As we are the House of Sun, we wanted to create a special place just for our members. We built on the idea that our subscribers are part of a small circle, by providing a framework to existing Sunglass Hut terminology.
The word club instantly creates, both a sense of exclusivity (joining something unique) and a sense of inclusivity (having a special place to be part of the brand) while using well-recognized brand characteristics.
