Gustavo Knop is a tennis and beach tennis teacher who values creativity and interactivity in his classes. His students are individuals seeking a more active and healthier lifestyle.

The Pantone 396 C yellow has been chosen to represent the dynamic energy of tennis and beach tennis. This color communicates optimism, youthfulness, and vitality, reflecting the young and energetic spirit of our target audience.  It also symbolizes the constant movement and energy of the sport, capturing the sensation of an endless summer and fun under the sun. The rest of the palette contributes to maintaining the brand's sobriety and elegance.

The choice of wavy lines pays homage to the sea, the central element of beach tennis, and also aims to convey a sense of constant movement. These curved lines evoke not only ocean waves but also symbolize the energy and fluidity of the sport.

The consistency and movement represented in the wavy lines reflect the dedication of the teacher and his students to the sport. In beach tennis, continuous practice is essential for skill improvement, and the brand seeks to convey this message of persistence and evolution.

The selection of an outgoing and light-hearted brand reflects the positive and welcoming atmosphere the teacher aims to create in his classes. I aimed for the logo to convey not only professionalism but also enthusiasm and fun, encouraging more people to engage with the sport.