![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c56fa2195509529.6615294ad0287.png)
Client Polestar
Title PS4 Launch
Title PS4 Launch
Polestar 4 is an innovation for the electric age, packed with technical achievements and design features. Upon reviewing all our assets, we recognise it as our largest delivery to date. A solid foundation gave us the ability to create a large number of assets across different media, while maintaining consistent visual tonality.
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/766057195509529.6613b5c06f92f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e72686195509529.66151c06bd922.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ada921195509529.66151c06bdf27.png)
Collaborating with Design, Brand, Marketing, Digital & Product experts created
a
powerful alignment that gave us a solid foundation for the entire project.
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/684262195509529.660eae86eeb5f.png)
Sustainability visuals have been a
reoccurring part of our Polestar scopes. The challenge of achieving clarity and correctness guided us on a journey to uncover beauty within complexity.
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/55bb77195509529.6613b3a30a5e1.png)
Polestar built a “light configurator” on the starting page,
featuring the same assets that are used in the full configurator.
featuring the same assets that are used in the full configurator.
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cc8808195509529.660fee22473b9.png)
We extended the configurator to show all the design features of Polestar 4.
Making the configurator a digital version of a flag-ship store experience
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0b89cb195509529.660eafbc5821f.png)
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c02baa195509529.6613cc5a24612.png)
Aligning our in house teams across
different productions kept everyone
up to date with product knowledge and Art Direction.
The Polestar 4 UX/UI won a red dot design award.
The UX/UI project featured 380+ assets, ranging from Design framework
to final renders.
![automotive ux 3D Render visualization exterior Interior](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/be4dd7195509529.660eaad595230.png)