THYNK UNLIMITED
Advertising banners for beer company with a Texas temper.
The 21st century dictates its own rules.
Technological progress and the development of artificial intelligence has reached a new level and many oldschool designers are afraid of losing their jobs. Since I have been in the industry for an incomparably shorter time, I decided to investigate whether AI can replace humans and where it is a helper and not an enemy.
This banner was made without the help of AI)
After modeling the first banners, I turned to the AI included in the pro version of Canva to draw me the background for the next banner. After several attempts, we got a fine scene. Then after several attempts to expose the correct light in the Blender editor, my model of the beer bottle was added.
Then the events unfolded only in Canva. Drawing the banners with the help of AI with the scene I needed took several hours: several pictures drawn by AI were crossed with each other, foregrounds and backgrounds were combined and disconnected, effects were added, etc. Of course, the AI will not do the inscriptions, color correction and general composition, you have to do everything by hand.
In the end we had 3 options with these freaks on horses. The finer the detail, the harder it is for artificial intelligence to work with it, and if it does well with close-up shots, it misses small details. AI does not understand why there are 5 fingers and not 7, and why not draw a horse's hoof instead of a cowboy shoe.
But, if you know where to look, it is possible to correct these shortcomings as well, pointing out to the AI exactly where, what and how to change.
But AI can't always manage to improve the image and not spoil something. He doesn't understand inscriptions quite well, and if the picture has a bright presentation of the brand with an inscription, then he will definitely spoil it.
"Allbyhand" baner
Summarizing everything written above, I came to the conclusion that the use of AI allows the designer to save time on some routine tasks, such as choosing the right background, or finding the right picture with the right angle, or draft presentations of the general direction of work for the client. But he is still unable to replace a person in his work. So, this is quite an interesting tool, which in the near future we will see in many projects, without even thinking that it was made by a person together with a machine.
Thanks for attention!
