SGD Group
Our rebranding project for SGD Group celebrates the transformation of SGD Group into a trusted partner for safeguarding the health and quality of life for businesses and individuals. With a solid 50-year history, we continue to ensure professional and technologically advanced interventions for lasting protection.
Visual Identity - Brand Identity
Art Direction: Alessio Granella
Art Direction: Alessio Granella
The Mission
The rebranding of SGD Group was a meticulous process that retained the existing logo while revolutionizing the entire visual identity to reflect the new corporate values. Maintaining a sense of continuity, we preserved logo recognition but modernized and made the overall appearance more cohesive. The primary goal was to position SGD as a leading company in the region, and thus, the new identity was designed to convey a more modern, consistent, and professional image. Every element of the visual identity was revisited to ensure a visually aligned representation with SGD's goals, while still maintaining a connection with its heritage.
