Digital selling and social selling are two distinct approaches to modern sales tactics in the digital age. Digital selling involves the utilization of various online channels, such as websites, email marketing, and online advertising, to reach potential customers and promote products or services. It focuses on leveraging technology and automation to streamline the sales process and maximize efficiency. On the other hand, social selling revolves around using social media platforms like LinkedIn, Twitter, and Instagram to build relationships, engage with prospects, and establish trust. Unlike digital selling, social selling emphasizes personalized interactions and authentic engagement with customers through social networks. While digital selling prioritizes broad reach and scalability, social selling emphasizes targeted networking and relationship-building, ultimately leading to more meaningful connections and higher conversion rates. Both approaches have their merits and can be effective depending on the nature of the business and its target audience.