美珍素菜馆是一家开业多年的餐饮店，原先设计比较陈旧，视觉风格混乱，没有形成自己的品牌调性。于今年年初找到我们开始了品牌形象的升级改造。首先我们延续了中式风格的调性，并简洁化，让品牌看上去更大方得体。其次我们通过Logo、字体以及辅助图形，将品牌往年轻化迈了一大步，消除了原先“老人才去吃”的陈旧感，但又保留了素菜馆该有的严肃与端庄，使之不会让原先的消费者感到陌生。
Meizhen Vegetarian Restaurant is a restaurant opened for many years, the original design is relatively old, the visual style is confused, did not form their own brand tonality. At the beginning of this year, we started to upgrade our brand image. First of all, we continue the tonality of Chinese style, and concise, so that the brand looks more elegant and decent. Secondly, through the Logo, font and auxiliary graphics, the brand has taken a big step toward youth, eliminating the old sense of "old people to eat", but also retaining the seriousness and modesty of the vegetarian restaurant, so that it will not make the original consumers feel strange.
Designer:Zeng
Thank you!
