This is a conceptual rebrand, made for a college graphic design course, ARTS 352. These rebrand options were made for coursework, by designers Cora Reed, Kiersten Grindle, and Alexandra Davis. This was created based off of a real nonprofit in the Virginia area, Lynchburg Grows. Students were asked to create a partial rebrand, that used at least one color from the original logo, and similar imagery. Students were given creative control of the full rebrand, from typography to color palette. Each rebrand went in stages, from sketches, vectored logos, brand elements, brand identity, and then collateral that showcased the brand and its elements.
