Tv spots and print campaign showcasing Sico's 

Clean Surface, Endurance and Prestige paint.

Credits:

Directed and photographed by Simon Duhamel  

Client: Sico  

Agency: Substance  

Art director: Maxime Soucy  

Copywriter: Francis Simard  

Directeur Conseil: Antoine Dupéré  

Production: Christina Louiso  

Director of photography & Photographer: Simon Duhamel  

1st camera assistant: Arturo Fransolet 

2nd camera assistant: Juliette Blondeau  

Gaffer: Olivier Racine  

Best girl electric: Claire Giblet  

Electro: Philippe Dubourg  

Key grip: Samuel Boisvert  

Grip: André-Claude Bourdeau & Martin Clémentine  

DIT: Javier Barona  

Production design: Catherine White  

Set construction: Cynthia Carrier - Coupe carré  

Stylist: Simon Venne  

Photography assistant: Tom Berthelot & Jean-Christophe Jacques  

Talent: Axel, Jacob, Anika, Sherifa  

Post-production: Outpost  

Post-production producer: Julia Aubry  

Offline editor: Travis Komarnisky 

Flame artist: Simon Allard  

VFX supervisor: Evren Boisjoli  

CGI: Picture Perfect