μπαΐρι
bayiri.
bayiri.
Originating from Turkey, the term "Bayiri" carries a multifaceted meaning,
bayiri < Turkish bayir
(idiomatic) the slope (of a mountain or hill)
(by extension) fallow or uncultivated field
Expressions
bayiri to kefali “μπαΐρι το κεφάλι”:
for a careless person who doesn't think much or doesn't care.
In Greece, these fields are often used for cultivating vineyards.
This multifaceted meaning of the word was also our creative vehicle for designing the label. Visually and typographically, we chose a "fallow" and very basic approach, similar to the interpretation of a word in a dictionary.
However, having to overcome a fundamental obstacle, that of legal restrictions in presenting the varieties of wine, we adopted an unconventional approach, similar to blackout poetry.
Just as the transformative process of deleting words in blackout poetry gives new meaning and life to a "fallow" and "uncultivated" text, or like the cultivation of these once barren fields that gives them new purpose and life, we chose to erase information and concepts from the etymology of the word, creating something new while retaining the essence.
After all, isn't this the essence of winemaking? The conversion - transformation of the matter of a grape into something new.
Finally, each different variety, can also be identified by the different color of the wax sealing the cork of each bottle.
