BASE 1618 | Brand Identity

•

BASE 1618 is a platform created specifically for designers and artists. Here everyone can find inspiration, feel the convenience and simplicity of use, and also gain new ideas. The main goal is to create a platform that stands out for its ease of use, attention to detail, security, transparency, and the ability to communicate and share your work.

In developing the visual identity, I used a calm and organic approach embodying contrast and minimalism. The symbol reflects the essence of the name, representing a 24-pointed star, which makes the project more recognizable among competitors. In addition, the Neue Montreal corporate font was chosen, which harmoniously combines and supports the simplicity and minimalism. A calm black and white palette was also chosen to focus attention on the creativity of the users.

Visual identity | Ilya Kalinov