This project visualizes the fictional city Thekla from Italo Calvino's book Invisible Cities
Wanting to follow a more illustrative approach, we designed a variety of stickers of vehicles, objects and people that you’d see in a construction site.
Another element from the text that we wanted to incorporate is the stars, so we made stickers of constellations.
We then started on the collages. An important element we wanted to us was the natural wear and tear we see in cities, so after making the collages, we printed them and simulated that wear and tear.
We then printed many copies of the distorted collages with the purpose of making a 70 x 100 cm collage by cutting them up and sticking them together using scotch tape.
Another element from the text that we wanted to incorporate is the stars, so we made stickers of constellations.
We then started on the collages. An important element we wanted to us was the natural wear and tear we see in cities, so after making the collages, we printed them and simulated that wear and tear.
We then printed many copies of the distorted collages with the purpose of making a 70 x 100 cm collage by cutting them up and sticking them together using scotch tape.
In creating the logo, we were inspired by pictures of construction sites, specifically the lines at the top of a building when looking at it from a corner perspective. We paired that with the font Neue Haas Grotesk, for a clean, and minimalistic logo.