For this project I had to create a proposal and mobile app prototype for a Grocery, Meals, or Recipe App to be funded by a Fortune 500 grocery retailer. I utilized the Persona as a UX/UI Research Method to help guide my design decisions and brand style. 

Use "offline", in-person group discussion as a brainstorming method. 

Create a Persona as a UX/UI design strategy.   

Use Figma to create a presentation (16:9 slide format). 

Use Figma for mobile app design, use basic prototyping when needed.  

Look at mobile app designs in a similar vertical or market space. Create a competitor analysis. 

Think and create. Think "offline." Create "online." 

This was a complex project to do all at once. Brainstorming, researching, planning, and orchestrating this Meal app wasn’t easy. Research played a huge role in being able to successfully accomplish anything. Once I began researching, the ideas and correct documentation became available. I was able to make connections with my photography class while deciding to implement varying HD, high quality, vibrant images of food. I learned a lot about app designing and researching in general. The amount of extra information needed aided me in finding motivation and inspiration in accomplishing this project.  

Being enrolled in a photography class really trained my eyes to look for high quality images. Having taken 3-dimensional design, the angle of the photos I found were quite the choice, as they take up the space, appear vibrant and spacious, and sometimes extend the viewer’s eye outside of the given frames, which is more engaging for the audience I also learned to incorporate the research methods I’ve used in other studio classes such as Typographic Design, in order to achieve credible sources and valid inspiration.