First-hand wilderness
Junglee Journeys is an Indian safari travel agency that offers tailor-made expeditions for curious travelers and adventurers (primarily) from the UK and Europe. Just like the expeditions themselves, we thought the branding should be fun, colorful, and captivating – resembling the vast diversity of Indian wildlife and landscapes.
The visual identity is inspired by elements of traditional Indian aesthetics like the use of symmetry, repetitive geometric shapes as building blocks and a wide palette of colors, while the illustrations were heavily influenced by the rich heritage of traditional art found on Indian matchboxes.
project by POPOLA
ART DIRECTOR SANDRA MRKŠIĆ
CREATIVE DIRECTOR LUKA PERVAN
With the help of:
ILLUSTRATION ANUGRAH WAYAN, @cmpt_rules
PHOTOS MATEJ JURČEVIĆ, @matej.jurc
WILDLIFE PHOTOS RAVIRAJ SOMAN, @pandaximus
