![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/1400/159f6f195318131.660bcc01a44ef.png)
EXHIBITION “DARE TO LEAD A GLORIOUS LIFE”
The exhibition titled "Dare to lead a glorious life" (Dám sống một cuộc đời rực rỡ) is organized by Journalist - Director Nguyen Bong Mai at the Vietnamese Women's Museum with UNESCO's sponsorship. The exhibition showcased Mai's 99-day solo travel journey and her collection of 55 Vietnamese ethnic costumes, offering visitors a glimpse into her upcoming book and the rich cultural heritage of Vietnamese women.
Role: Visual Designer
The design draws inspiration from imagery showcasing Vietnamese ethnic women diligently working at embroidery looms, wielding threads to create one-of-a-kind works. The colors were also inspired by the vibrant threads, an impressive feature of their costumes. This serves to honor the enduring beauty of Vietnamese culture.
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a21dc4195318131.660bcc01a2397.png)
Each letter within the design has a distinct thread pattern on it, intending to achieve a singular and characteristic aesthetic not only for the exhibition name but also for the heading in the application.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5f4b8b195318131.660d3700bc543.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8a367a195318131.660d3700bd261.gif)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5aa510195318131.660ebaa4b50aa.gif)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/878c17195318131.660bcc01a0db8.png)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c6a972195318131.660bcc01a3645.png)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/137159195318131.660bcc01a2cfb.png)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/249b83195318131.660bcc01a19fb.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7ee851195318131.660ebd3f61919.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/4cff59195318131.660ebd3f615b0.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/333a67195318131.660ebd3f60eab.png)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/40bd83195318131.660ebd3f6125c.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b88062195318131.660ebd40d732e.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c9f17195318131.660ebd40d767a.jpg)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/76bcce195318131.660ebd417b061.png)
![art branding Exhibition graphic design key visual identity vietnam typography campaign experimental](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3e74c5195318131.660bcc01a046d.png)
THANK YOU!