The primary distinction between digital selling and social selling lies in their respective approaches and platforms. Digital selling encompasses a broader spectrum, leveraging various digital channels such as websites, email marketing, and online advertising to engage with potential customers throughout the sales process. It emphasizes automation and data analysis to optimize the online purchasing experience. On the other hand, social selling specifically focuses on utilizing social media platforms like LinkedIn, Twitter, and Instagram to build relationships and trust with prospects. It prioritizes personalized engagement, content sharing, and active participation in social conversations to establish expertise and address customer needs directly. While digital selling emphasizes digital channels and automation, social selling revolves around building authentic connections and fostering engagement on social media platforms.