We created a set of posters for OFM that were used by their advertising buying department during a roadshow as well as collateral that was sent to advertising and media companies to encourage them to get their clients to advertise on the radio station.
The assumption is that OFM is a staid, old-fashioned Afrikaans radio station. In order to disprove this, we took the dry, sarcastic route of drawing on old-school sterotypes of Afrikaans people and their lifestyles. We then visualized these stereotypes in type design and illustration.
Illustration & Type Design: Me!
Copywriter: Este du Plessis & Claudi Potter